A Conversation With Rick Steves
Rick Steves doesn't want you to go to Orlando. For more than thirty years, Steves has been trying to sell Americans on leaving the country in his work as a tour guide, author and host of the PBS Series "Rick Steves' Europe." These days, Steves thinks that it's more important than ever for Americans to travel overseas, both to broaden their own horizons and to serve as citizen diplomats who can help overcome stereotypes about America.
Steves, 57, still spends nearly four months each year researching his guidebooks on the ground in Europe, and says he's not likely to retire anytime soon. His highly successful brand grew out of a love of travel that he inherited from his parents but evolved from his own wanderings after he graduated from the University of Washington with a degree in European History and Business.
After graduation, he returned to the university's Experimental College to teach a class on budget travel in Europe, and in 1979, he self published the first edition of his now famous "Europe Through the Back Door" series. By the early '80s, he was leading small minibus tours in Europe. Combining his two passions, he opened a piano teaching studio that gradually morphed into his travel business in Edmonds, Washington, his hometown...
...Travelers are gravitating away from guidebooks and toward user generated travel advice from Trip Advisor and a host of other sites. Has this dynamic changed the travel industry?
If you're a restaurant or a hotel it's dramatic. They're brutalized by the power of sites like Trip Advisor. As a guidebook writer, I'm not threatened by this stuff. There are more than enough people out there who want information designed by a real traveler that has no agenda.
Internet sites that gather and share other peoples' experiences are a real power though; there are a lot of people that design their whole trip around Trip Advisor. I had never visited Trip Advisor until about three months ago. It's an impressive pile of information...